It’s no secret that a lot more men are cooking these days.
In fact, according to one study, two in every three households in the UK now have men as their main cook, food-prepper and all-round meal maestro.
And yet - as I found when I was looking for new cookware back in 2013 - it would seem most shops are oblivious to this.
They’re still stocking your beiges and your off-whites as if we’re all still housewives from the 1950s, labouring over the hot stove to feed the husband and the 2.4 kids.
Well... maybe that does still exist somewhere.
But the boys are in town now and we want something for us.
It’s not exactly a scandal to claim that men have a drastically different relationship to food than women do.
(In fact I can’t even claim to know what’s in a girl’s head, something my partner reminds me all the time!)
But for men, we want something that ignites the senses, gets the heart racing and the creative juices flowing.
For some of us, cooking’s an adventure - a chemistry experiment -
a work of art.
There is a simple, earthy glory in cooking from scratch, creatively layering those flavours to suit you, your partner or your friends.
Taking a recipe and adding your own zest perhaps.
I wanted to create something that captures that essence.
I’ve always looked at the Italians and the French and seen a culture of eating I liked.
Where people put time, energy and heart into food as a building block of relationships, community and life.
(Their food is delicious of course, which helps).
But my idea was to create powerful cookware that makes us chaps eager to get in the kitchen,
Gear that raises us up as experts, leaders and saints.
Gear that calls to us to invite everyone we know round to our home to enjoy the fruits of our creation.
If you think that could be you, then I built this brand for you!
So far the response has been overwhelming:
Our Spitfire Chef’s Knife - now a Sword and Stone essential - is on the shelves right now.
So, take a moment, explore this site, check out the Spitfire and allow yourself to get excited about what is possible here, now and in the future!